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MARKETING MANAGER

Jaysory Digital Asset Advisor | 2020 - present

• Developed and executed marketing strategy which earned growth across digital channels from 5% to 50%.

• Oversaw the planning, development, and execution of a high-quality and engaging content pipeline across a variety of digital channels which received audience engagement and educated our wider addressable market and leads about product features and benefits.

• Built and led a crypto marketing team to strive for ambitious audience growth and governed relevant crypto communities which resulted in a 30% increase in brand awareness.

• Worked closely with the Investment team to align our advisory service with our communication as well as to establish and test growth strategies to support aggressive growth targets which significantly increased conversion rate from 10% to 20% as well as led to validated learning.

• Designed and implemented paid media strategy which significantly ballooned page followers by 20%. 

• Analyzed the success of marketing campaigns and acquisition performance which deepened insight regarding what is working best that ultimately led to the actualization of growth KPIs.

• Performed research on the Crypto market, latest trends, and competition which ultimately shaped the development and implementation of strategies that grew followers by 2x. 

• Cultivated and managed relationships with FTX strategic alliance partners on an event marketing campaign which enhanced the blockchain and trading knowledge of participants. 

 

SALES ASSISTANT

Sister C | Part Time | 2014 - 2020​

• Generated leads and managed the sales pipeline to ensure timely follow-up and closure of deals which increased business revenue by more than 200% in one month. 

• Built strong relationships with new and existing clients and provided exceptional customer service to ensure satisfaction and retention which resulted in repeat business.

• Designed and executed customer acquisition strategies that achieved sales targets.

• Provided appropriate, courteous, and prompt responses to all customer-related questions which enhanced customer experience. 

• Cultivated professional work relationships with my team and colleagues which led to a 50% increase in productivity.

• Managed competing priorities with organized approaches that led to the achievement of set objectives before the deadline.